Marketing Management (MKT 501)Fall, 2016 Assignment No. 1Due Date: 24 Jan, 2017 Total Marks: 10Topic: Pricing TechniquesNOTE: Assignments after due date will not be accepted Objective of AssignmentThe basic objective of the assignment is to make students familiar with the importance of pricing techniques.Learning Outcomes After attempting the assignment students will be able to: Comprehend how and why pricing techniques play pivotal role in gaining market share and customer base. Scenario…See More
Question TitleThe importance of societal marketing in today's eraQuestion DescriptionLearning Objectives: The objective of this discussion is:To make students understand the importance of societal marketing in today’s era. Learning outcomes: After attempting this GDB, students will be able to:Identify the role of companies in enhancing societal marketing concept. Background:Societal marketing concept is amongst the hot topics of today’s era .But the question is, why societal marketing concept…See More
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